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How much did mobile marketing efforts work?

PostPosted: December 3rd, 2013, 6:03 am
by arnoldking
Many businesses have been focusing their marketing efforts on SMS and mobile. The mobile marketing efforts have taken a lot of time and money, and a lot of focus has been taken from other marketing efforts. The real question, though, is whether or not these mobile marketing efforts actually worked. One good way to test it is to look at how Black Friday was affected by businesses texting instead of using other forms of marketing.

Black Friday: was it worth it?

If there is one thing we have noticed, it is that Black Friday was drastically impacted by the text marketing out there. Mobile marketing doesn’t have to be so hard when you have a business texting system in place. It is hard to see how exactly each business benefited from the mobile marketing techniques, but we can easily compare companies that beefed up text marketing compared with those who did no texting at all. For example, according to Mobile Marketing Watch, Best Buy did a huge texting campaign to consumers before Black Friday this year. It all started by simply asking customers to sign up for sale alerts that come when Black Friday deals are hot and throughout the entire holiday season. Best Buy was able to see huge profits from Black Friday because of these efforts.

Not just a Black Friday scheme

Chances are, customers that signed up to get Black Friday notifications won’t unsubscribe to the service. They probably want to know what the good deals are all the time. This means that once you get them interested, you will have them hooked. Not only can you communicate sales and events to them, but they can also communicate with you. Asking about store hours, current specials, current promotions, and more is a lot easier when you have an automated text system that can respond to them and give them answers. It is not just something you do to get the word out for Black Friday. In fact, Black Friday may just be the way you get your customers hooked. There is no better time to get people to sign up for your texts than when they are all looking for a good deal. But then you have them, making it a lot easier to advertise to them in the future.

Did it work for you?

We highly encouraged businesses to get on top of text marketing before Black Friday and to use it throughout the weekend to sell more product. One business explained that they normally didn’t get any more website traffic on Black Friday than normal days but had to be prepared this year with a new texting campaign. After getting customers to sign up and offering a Black Friday sale, the business was able to sell in one night more than twice what they sell on an average day. Were you able to make use of it? And did it help you at all? We would love to hear what you have to say!

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Re: How much did mobile marketing efforts work?

PostPosted: December 21st, 2013, 9:28 pm
by pick3
I think you are missing the point altogether. The trend is that merchandising companies are moving their products directly from wholesale/factories via UPS/FedEx/USPS to homes with Amazon and similar online transports preparing the necessary orders, displays, billing and payment control. Consumer spending will still be affected by purchasing power and the economy but the delivery will be more efficient as it cuts out labor. The trucking/rail industry will benefit, as will the consumer who doesn't have to stand in line or get carjacked in the parking lot.

Re: How much did mobile marketing efforts work?

PostPosted: April 3rd, 2019, 6:14 am
by Karni_8
Advertising plays a crucial role in the modern marketing scenario. If you truly want to improve your business sales graph then you have to find out potential customers and it is also important to decide on best way to reach to them. My analysis says that bulk business texting services are playing great role because they are very affordable for everyone.